Maxim Shepel

BA (Hons) Fine Art, Lower Second Class Honours

University of Hertfordshire, United Kingdom / British Higher School of Art and Design, Russia | 2016 - 2019 | Awarded 14 June 2019

UX/UI Design

British Higher School of Art and Design, Russia | 2023 - 2024

Design Thinking

British Higher School of Art and Design, Russia | 2019

Foundation Art & Design

British Higher School of Art and Design, Russia | 2014 - 2015

Film Acting

Moscow Film School, Russia | 2020 - 2022

Product Designer

Finam | September 2025 - Present

• Design UX/UI solutions and product concepts for fintech digital products.
• Work with user flows, interface logic, onboarding, and engagement mechanics for complex services.
• Create prototypes, visual concepts, and design materials using Figma and AI-assisted creative workflows.
• Translate business goals, user needs, and product hypotheses into clear digital experiences.

UX/UI Designer / Product Design Projects

British Higher School of Art and Design | November 2023 - July 2024

• Completed project-based UX/UI work for Sber Devices, Wildberries Delivery, and Pomoshch.
• Conducted benchmark studies, hypothesis development, user interviews, quantitative surveys, customer journey mapping, segmentation, concept generation, testing, and interface design.
• Prepared presentations and design rationale for project stakeholders and academic review.

Freelance Designer / UX Research Projects

Freelance and selected clients | 2018 - 2020

• Worked on interface updates, Tilda/Wix website design, catalogue-related improvements, and UX research tasks.
• Conducted in-depth interviews for Alfa-Bank research projects; insights were used to form target persona models for a banking service.

Actor

Theatre DOC and selected short film / advertising projects | 2020 - 2023

• Additional creative practice in performance, communication, and storytelling.

Finam - Digital Product Design and Engagement Mechanics

Product Design / UX/UI / Fintech | 2025 - Present

Current product design work focused on digital product experience, interface logic, onboarding, and engagement mechanics in financial technology products. Specific details can be shared in an anonymised format if required.

Sber Devices: Hotels

UX/UI Design / Product Research | November 2023 - January 2024

Worked on benchmark research, hypotheses, user interviews, quantitative survey, segmentation, customer journey mapping, idea generation, testing, interface screens, and final presentation. Project completed under NDA.

Wildberries Delivery

UX Research / Product Design / Interface Design | February - March 2024

Researched attitudes and barriers related to courier delivery, identified user jobs and mindsets, mapped journeys, generated solution concepts, tested design ideas, and proposed clearer delivery information patterns across digital platforms.

Pomoshch

Product Design / UX Research / Social Impact | April - July 2024

Worked on a donation-focused digital service with the goal of increasing support for beneficiaries and projects. Activities included benchmark research, interviews, surveys, segmentation, mindsets, CJM, concept generation, screen design, and presentation.

Alfa-Bank Research Projects

UX Research / Persona Development | Freelance

Conducted in-depth interviews and contributed to insight generation for banking service persona models.

UI Practice and Visual Work

UI Design / Fine Art / Visual Practice

Maintained regular UI practice by recreating interface shots to develop visual sensitivity, and continued traditional visual practice through oil painting, drawing, and illustration.